Internet Marketing Will Attract New Visitors To Your Theme Park

Wed, Apr 9, 2014
Owners and marketers of them parks always have the goal of getting more people to your attraction. You market your attraction on t.v., radio and internet. Conquering your television and radio marketing typically tends to be a lot easier and doesn't require as much on going effort as internet marketing. 

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When you're trying to gain more visitors to your attraction using internet marketing there are a variety of tools you need to use to be successful. 

  1. Social Media Put your company where your potential customers are. Each age group can be found in different places on the internet.

    If you're trying to reach Mom's of young children, you're going to want to be on Facebook. If you're trying to reach tweens and teens you're going to want to be on Instagram.

    It's important you know where your customers are on the internet and to put yourself in front of them. After you have found where your target audience is and you have set up your social media account, get active. Like your customers posts about your facility. Show them that you care. Ask them questions, show them how your theme park is best. Entice new people with pictures of your park and all it's attractions.

  2. Giveaways, Promotions & Contests on social media sites are a great way to get users engaged with your company and spread the word about your company. When people share your posts they put your company in front of new people you may have not been able to reach otherwise. 

  3. Work with an internet marketing company. Internet marketing firms have people on staff to get your  website on to the first page of search engines. Internet marketing firms have the resources needed to find what your target audience is searching and how to help them find you. 

  4. Place your company on travel sites like tripadvisor.com will reach potential visitors from out of state that would have otherwise not have heard about you. TripAdvisor alone had 69 million people download their app. There are at least 69 million people using your their site. You have the ability to market yourself to a huge amount of people for not a lot of money. Take advantage of travel sites. 

  5. Don't go overboard with press releases. Press releases are only good in moderation and when you have actual news to share. The overuse of press releases will result in penalized page ranks from Google. It's still okay to use them just so long as they are being used for news that is releavent. You must make sure you're using your press releases wisely.

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Topics: Inbound Marketing, Social Media, Fun Center Marketing

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